About Me.
Welcome! I’m Hazel,
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A Social Media Marketing Coordinator based in San Francisco, California. With a Marketing degree from the University of San Francisco and three years of experience in social media management and content creation, I specialize in crafting authentic, engaging digital content that amplifies brands’ unique stories.
I’ve worked on a diverse range of projects, from managing social media for student organizations to contributing to campaigns at marketing agencies. My passion lies in helping businesses and individuals build meaningful social media presence that truly reflects their mission and values.
Let's connect and explore the possibilities together!
Education
Aug 2021- May 2025
University of San Francisco
BS, Business Administration, Concentration: Marketing | GPA: 3.5
Relevant Coursework: BUS-305:Marketing Principles , BUS-360:Marketing Research, BUS-208: Digital Marketing
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Work Experience and Activities
October 2025 - Present
Ayuda Financial
Ayuda Financial (San Francisco, CA)
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Manage high-volume phone calls, screen inquiries, and schedule client and internal meetings.
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Maintain accurate physical and electronic records, including tax packages, client files, and payment logs.
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Process payments, track deposits, and reconcile daily financial transactions to ensure accurate accounting.
May 2025 - November 2025
RockRidge Digital
​RockRidge Digital (San Francisco, CA)
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Pitched and executed comprehensive B2B social media strategies for LinkedIn and YouTube, aligning with company goals to increase brand visibility and engagement.
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Created and implemented UTM tracking links to monitor and analyze the performance of digital advertising campaigns.
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Managed the content calendar for LinkedIn and YouTube, ensuring all campaigns are published on schedule.
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Leveraged Semrush for SEO keyword research to enhance social media posts.
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Created content for social media channels to support overall strategy execution.
January 2024 - May 2025
UCSF QBI
UCSF QBI (San Francisco, CA)
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Assisted in creating and implementing digital content, including graphics, photos, videos, and print materials to support event and marketing initiatives.
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Managed media assets by scheduling and publishing across social media channels, including YouTube, Instagram, and the institute’s main website.
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Maintained industry and academic sponsorships through collaborative events, ensuring smooth coordination and successful outcomes.
Aug 2023 - May 2025
L.U.N.A
Latine Undergraduate Network of Activists (San Francisco, CA)
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Managed L.U.N.A’s Instagram account and weekly newsletter, ensuring consistent engagement and communication.
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Created and scheduled social media content to promote fundraisers, general meetings, and events.
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Coordinated and assisted with large-scale cultural events such as Día de los Muertos, Latine Heritage Celebration, and Undocuweek, overseeing logistics and communications.
Sept 2022 - May 2025
CabDons
CabDons (San Francisco, CA) Marketing Team Member
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Participated in weekly planning sessions to align marketing initiatives with campus engagement and objectives.
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Brainstormed and developed social media content to boost club visibility and participation.
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Assisted in event planning and content development for the annual Donaroo spring concert, headlined by The Driver Era, Wallows, and Doechii
Skills & Qualifications
Adobe Suite | RStudio & SQL | Google Suite | Microsoft Suite | Wondercraft | Social Channels | MailChimp | HubSpot | Squarespace | Notion | Figma | Canva | Buffer | Excel | Outlook | PowerPoint | SEO | Sprout Social |
